The Democratic National Committee (DNC) is pulling out all the stops in an attempt to rally young voters just ahead of Election Day.
As reported by Fox News, with just over two weeks left, the DNC has launched a Taylor Swift-themed “I Will Vote” campaign, aimed directly at young voters in critical battleground states.
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Their strategy includes a Snapchat filter, plastered with the words “Be fearless,” encouraging young voters to focus on issues that Democrats argue will determine the outcome of this election.
The topics include reproductive rights and the economy, and the filter also guides voters on how to cast their ballots for Vice President Kamala Harris this November.
The Democratic National Committee release Taylor Swift-inspired ads for Kamala Harris’ campaign.
The ads will be displayed in Times Square and the Las Vegas Strip. pic.twitter.com/zm7TfenYDo
— Pop Crave (@PopCrave) September 13, 2024
The DNC’s Communications Director, Rosemary Boeglin, is confident that young voters are the key to shaping the nation’s future. She emphasized that the stakes are high, claiming that this election will decide whether the next generation has fewer rights than previous ones.
As reported by the DNC, their outreach efforts are far-reaching, from social media platforms to concert venues, all aiming to connect with younger voters.
The DNC isn’t shy about branding this moment in history as the beginning of the “Kamala Era,” reflecting their focus on electing Harris to the White House.
Their “In My Voting Era” Snapchat filter urges users to be bold and choose from various causes such as student loan debt relief, LGBTQ+ rights, and climate action. It’s all part of the DNC’s messaging to inspire the youth to stand up and fight for what they believe in, particularly targeting those on the left.
Kamala Harris’ campaign is going full on Swiftie with new campaign ads inspired by Taylor Swift. pic.twitter.com/NvksuvM1oO
— Access Hollywood (@accesshollywood) September 13, 2024
Boeglin also took a swipe at former President Donald Trump’s “Project 2025,” painting a sharp contrast between the vision of the left and what she describes as a much bleaker future under conservative leadership.
According to her, Harris’s “New Way Forward” is the path the youth need to embrace to secure their future.
Pop icon Taylor Swift has also jumped into the political fray, endorsing Vice President Harris in an Instagram post.
She voiced her support, saying that Harris is a fighter for causes that she believes need a strong advocate. Swift, who has amassed a large following of young fans, encouraged her 283 million followers to do their research and make an informed choice.
In an attempt to mock Senator JD Vance, Taylor Swift signed off her post with the label “Taylor Swift, Childless Cat Lady,” taking a shot at Vance’s earlier comments.
Swift’s dig was clearly meant to pander to her fanbase, but Vance wasn’t fazed. He fired back, standing by his original remarks, pointing out that the left’s reliance on celebrity endorsements like Swift’s only underscores their hollow values and lack of real solutions for the country.
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