Despite Taylor Swift’s endorsement of the Kamala Harris-Tim Walz ticket during the 2024 presidential race, President-elect Donald Trump emerged victorious, raising questions about the influence of celebrity endorsements on American voters.

Former President Donald Trump speaks about border security at a rally at Million Air, a private airplane terminal at Austin-Bergstrom International Airport, Friday October 25, 2024.

Swift, who had been named TIME magazine’s “Person of the Year” in 2023, supported the Harris-Walz campaign in a widely publicized Instagram post following Trump’s September debate with Harris.

Aug 18, 2018; Miami, FL, USA; Recording artist Taylor Swift performs at the Hard Rock Stadium. Mandatory Credit: Ron Elkman-USA TODAY NETWORK

In her endorsement to her 238 million Instagram followers, Swift wrote, “I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election. I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader, and I believe we can accomplish so much more in this country if we are led by calm and not chaos.”

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Swift also praised Walz, writing, “I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”

In addition to urging her followers to vote, Swift shared a link to Vote.gov to help fans register.

The site reportedly saw over 400,000 visitors in under 24 hours. Swift signed the endorsement with a tongue-in-cheek reference to Vice President-elect J.D. Vance’s past comments about “childless cat ladies,” a remark that Vance has defended as being taken out of context.

Despite Swift’s influence, Trump’s victory suggests her endorsement had limited sway.

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According to AP VoteCast, 44% of women aged 18-44 and 48% of women 45 and older voted for Trump.

AP VoteCast Screenshot

These numbers defied expectations that Swift’s younger, predominantly female fan base would overwhelmingly align with her political stance.

Polling conducted after Swift’s endorsement revealed a divided public opinion.

A New York Times/Philadelphia Inquirer/Siena College poll found 44% of respondents viewed Swift favorably, while 34% held an unfavorable opinion. Among Republicans, 60% expressed unfavorable views, while 70% of Democrats viewed her positively.

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In an interview with Fox News, Vance questioned the broader impact of celebrity endorsements, particularly Swift’s. “We admire Taylor Swift’s music, but I don’t think most Americans, whether they like her music or are fans of hers or not, are going to be influenced by a billionaire celebrity who I think is fundamentally disconnected from the interests and the problems of most Americans,” Vance said.

Swift’s endorsement of Harris-Walz marked her latest foray into politics.

She first waded into political waters in 2018 when she opposed Republican Tennessee Senate candidate Marsha Blackburn and endorsed Democrat Phil Bredesen.

In recent years, Swift has used her platform to advocate for LGBTQ+ rights, releasing the song “You Need to Calm Down” in 2019 and supporting the Equality Act through petitions and social media.

Swift was among several Hollywood figures who backed the Harris-Walz campaign.

High-profile endorsements also came from Oprah Winfrey, Jennifer Lopez, George Clooney, Beyoncé, and Arnold Schwarzenegger, among others.

Despite this star-studded support, Trump’s victory indicates that celebrity influence may be waning in an electorate increasingly focused on economic and cultural concerns.

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Trump’s sweeping election victory suggests that issues driving voters to the polls outweighed the endorsements of Hollywood elites.

And now Donald Trump has surpassed Taylor Swift on X (Twitter) in the number of followers.

As Trump prepares to take office, the effectiveness of the celebrity endorsement model—long relied upon by Democrats—faces renewed scrutiny in America’s evolving political landscape.