A fire broke out Friday morning at a stall in Bryant Park’s renowned holiday market in Manhattan, creating large plumes of black smoke visible over the city skyline.

The incident disrupted the festive atmosphere of the market, which is a popular seasonal destination.

The fire began around 9:20 a.m., according to the New York City Fire Department (FDNY).

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Flames and thick black smoke erupted from one of the stalls located in the park on West 40th Street, between Fifth and Sixth Avenues.

Video footage captured by witnesses showed the intense flames engulfing the structure.

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Firefighters arrived on the scene promptly and continued battling the blaze for at least 30 minutes after it was first reported.

As of late morning, there were no updates on potential injuries or the cause of the fire, the FDNY stated.

This incident comes just a short while after another fire struck Manhattan’s holiday shopping venues.

On December 11, a fire ignited in Herald Square along Broadway, between West 35th and West 36th Streets.

That blaze destroyed 18 vendor shops selling various items, including bratwurst, ornaments, and T-shirts.

The Herald Square fire prompted an outpouring of support, with an online fundraiser established to assist the affected vendors in recovering their losses.

The cause of Friday’s fire at Bryant Park remains under investigation. Authorities have not yet determined whether it was accidental or if foul play may have been involved.

Bryant Park’s holiday market, featuring dozens of small vendors offering handcrafted goods, seasonal treats, and unique gifts, has been a longstanding tradition in New York City.

Vendors and visitors alike are awaiting further details as the investigation continues.

This fire highlights the challenges seasonal markets face in maintaining safety while creating festive environments for thousands of visitors during the holiday season.

Additional updates from the FDNY and city officials are expected as more information becomes available.